Blog
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The Power of Email Marketing
Email marketing is a cost-effective way to reach your clients. Learn how to personalize your email marketing campaigns to boost response rates and build lasting relationships. -
Email A/B Testing: What You Can (and Should) Test
A/B testing is your secret weapon when it comes to increasing the open rates, click-through rates, and conversions for your email marketing campaigns. Get ideas for email elements to start testing. -
5 Ways Email Marketing Automation Benefits Your Business
Email marketing automation helps you reach your customers with the right message at the right time. Learn about some of the different ways businesses are successfully using email marketing automation to increase engagement and conversions. -
Mother’s Day Marketing Secrets that Lead to Profitability
Mother’s Day is quickly becoming a huge consumer holiday, which means that marketers and businesses play a huge part in its success. Take advantage and build out Mother’s Day marketing for your company by using Leverage’s tips to profit. -
6 Unique Ways to Use Video in Your Marketing
It’s not always easy to come up with ways to use video in your marketing strategy. If you’re not sure whether or not to spring for video services, check out these 6 ways you can use video in marketing that your competitors haven’t thought of yet. -
SEO Trends and Predictions for 2017
Digital assistants, ad-heavy search results, and the unstoppable mobile wave are about to push SEO experts to begin a fresh approach to optimization in 2017: Make it for mobile. -
How to Create a Valuable Holiday Gift Guide
Learn how to create holiday gift guides to maximize your sales this season. -
Prep Your Website for Black Friday: A Marketing Checklist [UPDATED]
Use this holiday marketing checklist to get your website ready for Black Friday and Cyber Monday. -
How to Target Mobile Shoppers for Black Friday
Learn how to make Black Friday shopping more convenient for mobile users. -
5 Creative Cyber Monday Marketing Ideas
Make your holiday marketing stand out with these five creative Cyber Monday ideas. -
Are You Ready to Send that Email Newsletter? [CHECKLIST]
Check off these tasks before hitting ‘Send’ on your newsletter. -
5 Pervasive Myths about Email Marketing
For years now, marketers have been asking whether email marketing is effective–here’s one example from this past year and another from several internet eons ago (2009). With 205 billion emails sent and received last year and an estimated 91% of consumers checking email at least once a day on their…