Blog
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6 Advantages of Working with a Google Partner [UPDATED]
It’s no secret that Leverage Marketing has earned the Premier Google Partner badge. Our Partner badge, which signifies that we have multiple employees certified in Google AdWords, is in the footer of every one of our pages (and in this post), and we link the badge directly to our Partner… -
The Importance of Data Personalization in Healthcare
The digital revolution, the importance of patient experiences, and changing healthcare laws are transforming the way the healthcare industry connects with its consumers. -
Go Beyond Google Ads for PPC Success
We have a lot of paid search tools at our disposal. it’s vital to remember that there are a lot of alternatives to Google for promoting your and your clients’ businesses. -
5 Ways to Optimize Your Facebook Ad Campaigns
In the ever-changing world of Social Media Marketing, optimizing your advertising strategy is crucial. Here are 5 ways you can optimize your campaigns at the campaign, ad set, and ad level for maximum results. -
How PPC and SEO Work Together
PPC and SEO are more powerful when your teams talk to each other. Leverage the combined resources of organic and paid search to increase revenue, SERP position, and strengthen copy and content. -
Capturing Attention with Bumper Ads
Bumper ads are one of the most attention-grabbing ways to get your brand name, services, and products in front of a large and captive audience. But how exactly are they so effective at doing so? -
Why Do Some PPC Campaigns Fail?
Learn the common mistakes that many paid marketing managers make and how to avoid them. Whether you’re starting fresh or have been working on a campaign for years, you can fix your errors and meet your advertising goals. -
A Short Guide to Google’s New AdWords Recommendations
While PPC managers might not have paid much heed to the “Opportunities” of the past, paid search professionals will do well to get familiar with the new “Recommendations” section – with care, of course. -
Amazon’s Race to the Top: Will It Change Ecommerce?
Is Amazon growing too big in the ecommerce world? Does the company have too much power and market share of online sales? Our latest blog post explores Amazon’s dominance and innovative new ventures. -
What’s the Difference Between SEO and PPC?
Confused about the difference between SEO and PPC? Wondering which one will work best for your business? In our new blog post, we provide clarity and debunk some common myths about search engine optimization and pay-per-click advertising. -
Enhance Your Ecommerce Marketing Strategy with Leverage Learning
Although most Americans now shop online, ecommerce businesses still face plenty of challenges. We’re helping ecommerce businesses address their marketing challenges in a new educational email series, which you can learn about here. -
Getting More Out of Paid Search Ads: Interview with Michael Holeman
Writing great copy for search ads requires a combination of creativity, analytical thinking, and a ton of testing. Check out our interview with PPC analyst Michael Holeman for insights on improving your paid search ad copy.