Blog
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SEO on a Budget: Simple Strategies that Work
Search engine optimization can have a relatively low cost for a high ROI, but sometimes there is no budget at all to spend on tools and software. Here’s four basic SEO improvements you can make to your site on your own. -
Why is SEO Important for Small Businesses?
As a small business owner, SEO may not be on your radar as a priority. But this low-cost investment can have a long-lasting, positive impact for your brand. Learn more. -
Getting Started with Your Google My Business Listing
Signals from Google My Business listings are the one most influential ranking factors for local search results. Learn the critical information you need to list for traffic that converts. -
SEO for Hotels: A Beginner’s Guide
Our guide offers easy steps to get started on your hotel’s SEO. Discover unique SEO strategies for hotels that can carve a successful path for your business. -
How to Respond to Positive and Negative Google Reviews
Because customers often look at a company’s reviews before deciding whether they will give them their business, it is important to regularly practice review management. -
Are Whitepapers Still Useful (and Will They Be in the Future?)
As voice search technology and machine learning become more prevalent, whitepapers will most likely become the go-to standard for outputting valuable web content, and they do a remarkable job of converting readers even today. -
How to Make SEO-Friendly Videos
Creating videos is a great way to inform and engage an audience. But how do you ensure that your videos gain visibility in search engines? Our guide provides five actionable tips on how you can increase your video’s visibility in search engines. -
A Guide to Getting Started in Google Search Console
Google Search Console (formerly known as Google Webmaster Tools) is a useful (and free!) tool you can use to help search engines understand your site, and to help you monitor the way that your site is being indexed. -
How PPC and SEO Work Together
PPC and SEO are more powerful when your teams talk to each other. Leverage the combined resources of organic and paid search to increase revenue, SERP position, and strengthen copy and content. -
Do Google Reviews Help Rankings & SEO?
When you think about SEO, reviews from customers aren’t often the first thing that comes to mind. Rreviews just don’t get much attention in the SEO world. But they should – especially if your business is a local one. -
What Is the Future of Google Search?
As long as Google’s goal continues to be to build a better internet, we can expect integration with the latest technologies, faster and friendlier experiences across devices, and relevant content fast. How will they do it? We have a few ideas. -
The Pros and Cons of Accelerated Mobile Pages (AMPs)
Accelerated Mobile Pages (AMPs) are web pages that meet or exceed mobile-readiness guidelines set forth by the AMP Project. You could enjoy advantages in a world of mobile-first indexing, but development problems may also spell trouble for your website.