Blog
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2015 Review: 5 Questions to Ask Your Marketing Team
It’s early November and, for many of us, this means two things. Off the clock, the holiday trifecta (Thanksgiving, Christmas/Hanukah/Kwanza, New Year’s Eve/Day) has crept up: if you haven’t already concerned yourself with plans for the holidays with family, friends and work colleagues for the next near-two months, get ready… -
Digital Marketing Goes Mainstream
Usually, I don’t need much in terms of persuasion when it comes to digital marketing’s impact on the Big Picture. Be it the technology strata, the business community, or its social impact, digital marketing is, without a doubt, an integral – I’ll go as far as to say essential –… -
Go Double Platinum: Attracting Qualified Leads to Your Site
Here’s a little quiz for that music fan in your life: Question: What do Fleetwood Mac’s Tusk, Bob Dylan’s Self Portrait, U2’s Rattle and Hum and Stevie Wonder’s Journey through the Secret Life of Plants all have in common? Answer: They were all double albums. For casual music listeners… -
How Social Media Can Bring Peace of Mind
A few months back, I relayed a tale of how our family dog, Norman, got loose and was found and returned to us thanks to the actions of alert and social media savvy neighbors. Think of this tale as a cousin of sorts to that, albeit one more severe. Facebook… -
Digital Claims Victory in 2016 Election
While it’s hard to put an exact date on it, there’s no doubt we’re now in the throes of the 2016 presidential election race. Over the course of the last month-plus, candidates from both political parties have, officially or otherwise – thrown their hats into the ring. Heck. Some can… -
Cleaning Up Your Online Clutter with Information Architecture
I’ve long been convinced that the old adage “a cluttered desk is a sign of genius” is fact in some cases. Example: a few years ago, I was working with a prospect – a small fabric supply company with less than a half dozen employees and whose owner also… -
A Recipe for Sweetening Negative Reviews
For consumers, the Internet has proven to be a valuable tool when it comes to making sound purchases or investments. That’s why online reputation management has become so essential. These days, you can do your homework and find reviews of pretty much any product or service and, for many perspective… -
TARGET MARKETS HAVE NEVER BEEN MORE SPECIFIC
Advertisers that set out to attract their target audiences is hardly a new idea in any media. If anything, it’s a common practice, and one that continues to evolve and refine today. How Did We Reach Target Markets before the Internet? In newspapers, it’s pretty uncommon to find an… -
When Social Media Hits Home
Usually, I use the space here at “The Real Deal” to offer my two cents about matters of the digital marketing strata, be they new trends, business strategies, or experiences I’ve had navigating the waters of this industry both prior to and here at Leverage marketing. Right now, though,… -
GOING NATIVE WITH SPONSORED CONTENT
Describing Leverage Marketing – and digital marketing as a whole – has proven to be met with mixed responses over time. A few weeks back, for example, my wife and I were at a school function for one of my daughters when we were introduced to a fellow classmate’s mother through a mutual… -
THE ADVANTAGE MILLENNIALS BRING TO THE WORKFORCE
It’s strange for me to put this into perspective but, to some of my employees, I’m not a young guy. Without divulging my age, the younger sect I employ and do business with have, either verbally (“that was REALLY back in the day, yo!”) or non-verbally (a facial expression that… -
Marketing is Going — and Staying — Mobile
The distance we’ve come in terms of the Internet and its impact on society over the last two decades is, if you think about it, pretty jaw-dropping. In 1995, the World Wide Web was at an infantile stage, to say the least. Businesses and households were just catching onto this…