Blog
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Capturing Attention with Bumper Ads
Bumper ads are one of the most attention-grabbing ways to get your brand name, services, and products in front of a large and captive audience. But how exactly are they so effective at doing so? -
Biggest User Experience Problems with Ecommerce Sites
It can be hard to design your ecommerce website. Leverage has identified the common pitfalls of ecommerce website user experience, and how you can avoid them. Take a look at common mistakes and make sure you aren’t making them, too. -
3 Reasons You Need Video Marketing in Your SEO Campaign
Does video marketing help SEO efforts? Find out how it works and why your site should be taking advantage of this powerful SEO tactic to increase conversions, develop your online reputation, and gain an edge over the competition. -
Transitioning to a New Website Without Losing Value
Losing a site’s hard-earned SEO value after switching domains is an all-too-common problem for inexperienced online marketers. Dan Valle explains the importance of transferring all the value that you’ve built up over time to your new website so you don’t lose search engine rankings and, ultimately, traffic. Learn what to… -
As the Video Spreads
Back for another installment of ‘As the Video Spreads.’ Sorry, that was bad even for me…. Anyway, we left off last week by taking a closer look at how important emotion is to viral videos. Last week’s exercise in making the user feel something is a great reminder of Advertising…