Blog
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Should I Use a Website Builder?
Website builders are do-it-yourself interfaces for quickly assembling professional-looking websites without the need to know HTML, CSS, or JavaScript. They work well for small businesses, but become obsolete as you grow. Find out more! -
Why User Experience Is Vital to Your SEO Strategy
User experience (UX) and SEO have the same ultimate goal: to deliver the content that internet users are searching for. Learn how to integrate your UX and SEO strategies to appeal to both search engines and humans. -
What Convinces Shoppers to Buy Online?
The majority of Americans have shopped online, but shopping cart abandonment remains high. Learn what motivates people to buy online vs. in-store so you can increase sales from your ecommerce site. -
Biggest User Experience Problems with Ecommerce Sites
It can be hard to design your ecommerce website. Leverage has identified the common pitfalls of ecommerce website user experience, and how you can avoid them. Take a look at common mistakes and make sure you aren’t making them, too. -
Enhance Your Ecommerce Marketing Strategy with Leverage Learning
Although most Americans now shop online, ecommerce businesses still face plenty of challenges. We’re helping ecommerce businesses address their marketing challenges in a new educational email series, which you can learn about here. -
Which Web Design Company Should You Choose? 8 Things to Consider
There are a lot of factors you’ll need to consider before choosing a web design agency for your project, but we recommend starting your search by looking for agencies that demonstrate these eight important qualities. -
How To Increase Your Lead Form Conversion Rate
Are the forms on your website not delivering as many leads as you’d like? Follow our tips to reduce friction, make your lead gen forms more attractive to site visitors, and increase your conversion rate. -
How to Build a High-Quality Landing Page that Converts
The best landing pages consistently include the nine elements required to inform your audience and appeal to their emotions for non-stop conversions. Figure out how it’s done using the Leverage Marketing landing page design method. -
What Encourages People to Complete Online Forms? [UPDATED]
If your online forms are difficult or confusing for users to complete, you’ll miss out on conversions and valuable customer data. Follow our tips to improve the user experience of the lead gen or ecommerce forms on your website. -
40 Questions To Ask Before Hiring a Digital Marketing Agency
If you want to find a digital marketing agency that will be a true partner to your business, it pays to be thorough during the interview process. We’ve put together a downloadable list of 40 questions to help you get to know the agencies on your shortlist. -
How Do Customers See Your Brand?
Brand perception (what your target audience thinks of your brand) will determine how successful your business is in a crowded marketplace. Learn how to understand your audience’s perception position your brand to stand out. -
SEO Trends and Predictions for 2017
Digital assistants, ad-heavy search results, and the unstoppable mobile wave are about to push SEO experts to begin a fresh approach to optimization in 2017: Make it for mobile.