Blog
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21 Resources to Improve Your Visual Content [UPDATED]
You’ve probably already figured out that visual content is valuable to marketing—it’s eye-catching, can be processed more quickly than text, and helps add variety to written content. But how do you choose the right images for your brand, avoid copyright infringement, or even create your own original visual content if… -
How to Stand Out from the Content Marketing Crowd in 2015
Here’s a frightening statistic: more than 2.73 million new blog posts are published every day. On a positive note, this shows that the overwhelming majority of businesses now recognize the power of content marketing to increase brand awareness and generate leads. Unfortunately, this also means that there’s a glut of… -
Good Content Hasn’t Changed: How to Take Advantage as a Company
On a recent trip to Mexico, I pulled out the in-flight magazine and began to flip through the pages as I prepared for a couple of hours of boredom in the usual tiny, cramped space that airlines pass off as a seat these days. The content immediately got my attention,… -
Destination Marketing: Content that Captures the Imagination
These days the vacation decision-making process begins with a search query. A study by Google and Ipsos MediaCT showed that 65% of leisure travelers start their vacation search online with no idea of their next destination. So is the travel marketing industry really taking advantage of this? According to many… -
4 Online Marketing Strategies that are Vital to Your Success
In the eternally evolving world of the internet and online marketing, there are always innovative new ways of attracting and keeping your customers. We give you Leverage in 2014 with four core online marketing strategies that must be implemented for continued success in generating leads and revenue online this year… -
4 Huge Tactics To Get Clients To Walk Through The Door
The most important thing any business needs to do to survive is reach customers. Traditionally, this can mean cold calls, billboards, flyers, and a slew of other advertising means. However, inbound marketing allows businesses to create a web presence that encourages clients to seek out and make use of the… -
Back To Basics – SEO Content Writing
Say farewell to the days of keyword stuffing and to text that reads poorly. 2012 has been a year of cleaning up for Google. In the wake of these updates, we find ourselves revisiting our SEO campaigns to make sure that our SEO content writing strategies we have in place… -
At Risk of Being Redundant; Google On Duplicate Content
Part of the job for the PPC or SEO analyst, consists of debunking… a large part of our job revolves around explaining rumors and misreads. For years, we’ve had to explain a particular twist of semantics that somehow has convinced people that if you have duplicate content on a web…