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  • How to Track 2nd and 3rd Tier Engines in Google Analytics

    One of the biggest hesitations that any advertiser has about joining 2nd and 3rd tier engines is tracking quality of traffic.  This is a valid concern as any smart advertiser will focus on traffic quality and not quantity.  While implementing the search engine’s conversion tracking is best practice, it can be very…
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  • The Importance of Fully Integrated Analytics and Google Conversion Code

      The longer I manage PPC accounts the more I fully realize the importance of Google Analytics. It is of the utmost importance in truly finding the ROI and ROAS that one is looking. This is true regardless if the site is E-Commerce or Lead-Gen. Many of my clients have the…
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