Blog
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Coding Series: Part 3 – Google Analytics Ecommerce Tracking
Conversion tracking is important, but if you are selling multiple products at multiple price points to customers who are purchasing multiple units, it is much more tangible to track actual revenue generated from these purchases in order to determine return on advertising spend (ROAS). Ecommerce data is tracked through Google… -
Coding Series: Part I – How To Install Google Analytics
This is the first post in what will likely be a five-part instructional series on valuable codes that can easily be installed, and if done so correctly, Google Analytics will provide substantial insight into your website traffic and your return on advertising dollars. -
Improve Your Site’s Checkout Process
It can be an expensive and time consuming process to lead prospective customers to your website, so I am in agreement with Google that making your website work well should be one of your main objectives to help people buy your products. Ads that customers click on should have products or… -
How to Track 2nd and 3rd Tier Engines in Google Analytics
One of the biggest hesitations that any advertiser has about joining 2nd and 3rd tier engines is tracking quality of traffic. This is a valid concern as any smart advertiser will focus on traffic quality and not quantity. While implementing the search engine’s conversion tracking is best practice, it can be very… -
Google stops Print Ads product, traditional media cries a single tear
Google recently announced that in February they will be cutting corners and chopping off their Google Print Ads product. While this may not affect some advertisers and companies, it shines light on the fact that traditional advertisement may be heading to an early, although perhaps foreseen demise. The search engine… -
The Importance of Fully Integrated Analytics and Google Conversion Code
The longer I manage PPC accounts the more I fully realize the importance of Google Analytics. It is of the utmost importance in truly finding the ROI and ROAS that one is looking. This is true regardless if the site is E-Commerce or Lead-Gen. Many of my clients have the…
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