Blog
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Choosing a Domain Name
Below are some general rules you should follow when creating a domain name. These aren’t hard-and-fast and this list is certainly not exhaustive, but rather some things to keep in mind when you’re registering a domain name. Try to get a .com. The public has been conditioned to think of… -
Google One Box Searches
You may have noticed in the last few years Google has added extra results like map, news, products and others. This is what is called a one box search. Meaning you don’t have to go to google maps or google news to do a search. You just go to www.google.com… -
Using Google Trends to improve sales
Google Trends is a tool many people don’t know about and those who do don’t understand how powerful it is. Google Trends will show you the traffic on search terms. It allows you to show the data by month or by years or by multiple years. It also shows you… -
Google stops Print Ads product, traditional media cries a single tear
Google recently announced that in February they will be cutting corners and chopping off their Google Print Ads product. While this may not affect some advertisers and companies, it shines light on the fact that traditional advertisement may be heading to an early, although perhaps foreseen demise. The search engine… -
Google’s Chief Economist On the Recession
The verdict is still out on whether or not we are in a recession, but according to Google’s Chief Economist, Hal Varian, “A recession will prompt consumers to use search even more frequently to find deals”. He went on to say that “advertisers are willing to take all the clicks… -
At Risk of Being Redundant; Google On Duplicate Content
Part of the job for the PPC or SEO analyst, consists of debunking… a large part of our job revolves around explaining rumors and misreads. For years, we’ve had to explain a particular twist of semantics that somehow has convinced people that if you have duplicate content on a web… -
The Smart Way To See Your Own Ads In Google AdWords
Users of AdWords almost all universally suffer from the drive to see their own ads – just to make sure they’re there. However, “googling” yourself can actually damage the performance of your account over time because it gives Google the wrong idea about your ads. Imagine if everyone in a… -
Upcoming Google AdWords Feature Changes
Two features that you may have used in Google AdWords are being phased out this summer.
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