Blog
-
Landing on Success
I like to think that “The Real Deal” is appropriately titled. Like many a blogger that came before and the many that will follow, I, more often than not, have fun shooting the proverbial shite here. Be it in my blog, in a professional setting with a prospect or established… -
How Important Is Landing Page Optimization?
If your company relies on generating leads or selling products online, landing page optimization (LPO) is essential to your success. Depending on the size of your company, you could be losing thousands to millions of dollars a year due to something as miniscule as the text on your call to… -
5 Tips For Improving Landing Page Relevancy – MSN AdCenter Advice
Are you frustrated by ads and keywords getting disapproved by editorial ? Do you want to make sure your campaign is firing on all cylinders as soon as it goes live? Would you like to convert more site visitors into sales? When there’s a clear connection between the information contained in your ads and keywords and the information found on your landing page , your campaigns are more likely to pass through editorial with a clean bill of health and increase conversions . The landing page is one of…(read more) -
What’s In Your Basket?
There are lots of places we can go to find advice on improving conversions for our websites. However, some of the suggestions “feel wrong” or seem counterintuitive. This is why I like to go look into other people’s research. There’s a term used in marketing – basket recovery – that…