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  • Numbers Game: How soon should your business follow up with a web generated lead?

    We have all heard that following up with web generated leads as soon as possible is a good idea. The question although still remains, what time frame should your business strive to make phone contact with potential buyers in order to maximize contact and qualification of web generated leads? A recent study by MIT and InsideSales.com, should help answer this question and also help increase your businesses sales.
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  • The Importance of Fully Integrated Analytics and Google Conversion Code

      The longer I manage PPC accounts the moreĀ I fully realize the importance of Google Analytics. It is of the utmost importance in truly finding the ROI and ROAS that one is looking. This is true regardless if the site is E-Commerce or Lead-Gen. Many of my clients have the…
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