Blog
-
6 Advantages of Working with a Google Partner [UPDATED]
It’s no secret that Leverage Marketing has earned the Premier Google Partner badge. Our Partner badge, which signifies that we have multiple employees certified in Google AdWords, is in the footer of every one of our pages (and in this post), and we link the badge directly to our Partner… -
4 Ways to Track Conversions When Your URL Does Not Change
If you perform Internet marketing functions for enough clients, you’re bound to run across this problem at one point or another. What do you do when you are trying to track a goal or conversion but the URL does not change after action is taken? This happens most often when… -
[Video] Why Leverage Chooses to Be a Marin Partner
Leverage prides itself in using cutting edge technologies to give its clients the greatest advantages over the competition, and Marin does just that. Marin, a Revenue Acquisition Management Platform, allows our analysts to manage paid search campaigns across any search engines, manage social media campaigns across multiple channels, analyze thousands… -
Three Simple Ways to Take Full Advantage of Google Shopping
Google has been making changes to Product Listing Ads for quite awhile now, slowly moving people over from traditional PLAs to the new Shopping Campaign type. You may have noticed the “validate” button disappeared when you tried to create new product targets for your PLAs. And now the official announcement… -
Force Multipliers, Vietnam & Our New Badass Software
This week I had breakfast with a good friend of mine who is recovering from knee replacement surgery. We hadn’t seen much of each other in recent weeks, so it was great to see him. There are many reasons I enjoy spending time with Bill. One of those reasons is… -
Actionable Steps to Improve Your Website & Web Traffic in 2014
Whether it be a change in your lifestyle, family or business, the New Year is always a great time to start anew and make improvements. If you’ve resolved to improve your company’s website and web traffic in 2014, we’ve got you covered. The best way to go about making real-life… -
Get More Traffic to Boost Holiday Profits
Offer Time-Sensitive Deals Offering a variety of deals that expire shortly give buyers a since of urgency, and is sure to get more traffic to your site. Maybe potential buyers already have one gift in mind that they’ve priced on several websites, including yours. Offering free shipping or a temporary… -
How Important Is Landing Page Optimization?
If your company relies on generating leads or selling products online, landing page optimization (LPO) is essential to your success. Depending on the size of your company, you could be losing thousands to millions of dollars a year due to something as miniscule as the text on your call to… -
Infographic: Cross Industry PPC Statistics
Online marketing has become massively more competitive and sophisticated over the past few years. This has come about not merely through the introduction of social and the proliferation of mobile, but through the increased integration of all of these elements and an improved understanding of how these elements behave. A… -
Search Companion Marketing – the New Tool in your Belt
Search marketing has been tweaked, tested, and examined through a lens over the years. It can be argued that every new idea for reaching users has been found. Nope. Search Companion Marketing is the newest AdWords tool rolling out of the Google Labs. Search Companion Marketing targets users who search… -
5 Adwords Features That You Need to Use
“If you aren’t using these features, you should be.…. We explain the how, the why, and provide some food for thought“ Remarketing: This feature is designed to recapture and convert prospects who have previously visited a website and allows you to recapture them with targeted advertisements. You benefit from being… -
Congressional District Targeting
Election season is in full swing in preparation for November, and politicians are pulling out all of the stops. No matter what party line you may follow, we can all agree Americans are bombarded with campaign ads and political information. It may be hard for voters to distinguish which local…