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  • How to Use Retargeting Ads without Coming on Too Strong

    Anyone who has been online in the last several years has experienced retargeting, whether they recognize the term or not.   Let’s say you’re browsing an outdoor store’s website because you’re interested in buying a new tent. You see one you like and click on the product page, but decide…
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  • CHEERS TO RETARGETING!

    It’s funny how a couple casual cold ones with a friend can turn into fuel for this here blog. A few Fridays ago, I met up with a pal for a pit stop close to the home front. Being a Friday afternoon, the corner pub was its usual busy self, but on…
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