Blog
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How Far Down the Search Engine Results Page Will Most People Go?
The average web user won’t go past the first five listings on a search engine results page, so how can you make sure your target audience sees your website? Learn about SEO ranking challenges and get tips to overcome them. -
Breaking Away from Tradition: New Uses for SEO Research
I may catch flak from some quarters for admitting this, but last week, I got drawn in to an episode of “The Newsroom.” For those out of the small screen loop, “The Newsroom” chronicles the trials and tribulations of the anchor and staff of a fictitious cable news show and… -
Top Tips for SEO in 2015 Video | Leverage Marketing
With each passing year, the online marketplace becomes more important to a business’ survival. According to comScore, in the first quarter of 2014, 198 million U.S. consumers purchased something online – that’s 78% of Americans aged 15 or older. Are you sure your 2015 SEO strategy will help you reach… -
Why You Should Give Soccer & SEO a Chance
With the World Cup just around the corner, I’ve been thinking about my conversion to becoming a fan of the game. I like soccer and I’m not afraid to admit it! But, it wasn’t always that way. Growing up on the northwest side of Chicago during the late 70’s and… -
Why Inbound Marketing Conquers All
Are you a fan of the door-to-door salesman? What do you do if some stranger comes knocking while you’re in the middle of a meal or your favorite TV show …Ignore them? Most people do. What about annoying telemarketers that intrude on your dinner conversation? That’s what traditional outbound marketing… -
The Best Place to Hide a Dead Body
Goodfellas has gone down as one of the greatest mobster movies that doesn’t contain the word “Godfather” in the title. Watching it the other day, I drew some parallels to a unique incident that happens in our industry. Let me take you through it. In Goodfellas, Joe Pesci, playing the… -
Good Content Hasn’t Changed: How to Take Advantage as a Company
On a recent trip to Mexico, I pulled out the in-flight magazine and began to flip through the pages as I prepared for a couple of hours of boredom in the usual tiny, cramped space that airlines pass off as a seat these days. The content immediately got my attention,… -
Digital Marketing or Marketing in a Digital World?
The shift is coming and most of us already know it. The Don Draper dinosaur is extinct. Not only has most of advertising become digital, but the majority of marketing departments will also be digitally-focused. Let’s reflect on all the old mediums of advertising: radio, TV, and snail mail. All… -
Actionable Steps to Improve Your Website & Web Traffic in 2014
Whether it be a change in your lifestyle, family or business, the New Year is always a great time to start anew and make improvements. If you’ve resolved to improve your company’s website and web traffic in 2014, we’ve got you covered. The best way to go about making real-life… -
Get More Traffic to Boost Holiday Profits
Offer Time-Sensitive Deals Offering a variety of deals that expire shortly give buyers a since of urgency, and is sure to get more traffic to your site. Maybe potential buyers already have one gift in mind that they’ve priced on several websites, including yours. Offering free shipping or a temporary… -
Keyword (Not Provided) – Adapting to the World of Google Secure Search
September 2013 was a big month for Google. Marking their 15th Anniversary, Google announced the major algorithm update Hummingbird, which will no doubt expand Google’s ability to parse search and lead to more exciting capabilities in the future. While Google upgraded their algorithm, they downgraded the data webmasters can see… -
Google Announces New Algorithm: Hummingbird
As the world’s most widely used search service, Google is constantly making changes to adapt to new user needs and the technologies supporting and creating those needs. Mobile in particular has grown more influential, as more searches and different kinds of searches are being performed on mobile devices. In response…