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  • Technology & Social Media – Forever 21’s Thread Screen
    Combining the power of technology and social media, Forever 21 has created a cool art installation that doubles as great brand exposure. Forever 21 hired Breakfast NY to create a Thread Screen that is made up of 6,400 spools of multi-colored thread. To see your photos as part of the Thread Screen,…
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  • When Social Media Hits Home
    Usually, I use the space here at “The Real Deal” to offer my two cents about matters of the digital marketing strata, be they new trends, business strategies, or experiences I’ve had navigating the waters of this industry both prior to and here at Leverage marketing.   Right now, though,…
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  • Hub and Spoke Marketing: May the Force Be with You
    Hub and spoke marketing is quite simple in theory, but not so much in practice. Many marketers think of the company website as a hub, and the spokes are the possible channels through which leads may be attracted to your website such as social media, press releases, search engines, directories…
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  • Be more Real Time
    Social Networks is part of the program at SXSW Interactive, and during one session “Marketing’s Shift from Waterfall to Agile”, leaders of Beckon, Dell, Disney, Mindjet, and PepsiCo shared some of their rationale behind the need for marketers to adopt and incorporate Agile methods and be more real time in decision making….
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  • Google+: What Does This Mean for SEO and Search Results?
    Initial discoveries. In a recent blog post, Robyn Schelenz wrote an article about “Search Plus Your World” and how search is becoming more social. Naturally, as online marketers, we’re interested to see how integrating Google+ profiles and pages will impact search results. In the coming months, we will be testing different…
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  • Facebook Ads: Super Social Solicitation
    The most recent development in Facebook Advertising is the controversial inclusion of Ads in the news feed. Facebook has been planning this for quite some time and it is now coming to fruition. This update allows for paid communication to appear directly in users’ main source of social information. These…
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  • Google Gets Personal with “Search Plus Your World”
    Welcome to Google 2012!  As of this week, Google has begun rolling out their new personalized search for users logged in through Google.com.  The change to Google’s search results is called “Search Plus Your World” and it could have a great impact on your search results.  But is it as…
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  • Tweets for Tat
    The first thing small business owners do when they find out that I work for an online marketing agency is ask for help. Many small business owners are at a loss as to how to effectively leverage online tools in their marketing mix. The truth is there is a litany…
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  • Google+ Growth
    Recently, I have posted a few blogs regarding viral videos. Let’s face it, nowadays fads are all the rage and crazes are in vogue. There are new social media tools rolling off the brains of eager undergrads hoping to be the next Mark Z. Coeds aren’t the only ones in…
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  • Google+ for Businesses and Branding
    I came across an AdAge.com article about how companies will begin using Google+ as a branding platform. “Google+ Brand Pages Coming in Two Weeks” addresses the question of when Google+ will follow in Facebook’s path and provide the opportunity for companies to promote their brands. Currently, companies must apply to…
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  • The Power of Social Media
    What does SXSW, skinny jeans, and comedian Aziz Ansari have to do with social media? Here’s an amusing story about the true power of social media.
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  • Content is Key
    Maneuvering the social media landscape can be a tricky business: DON’T link your Twitter to your Facebook account; DO feed your blog. DON’T deactivate commenting on your fan page; DO monitor the conversation for inappropriate or offensive comments (which you are responsible for managing.) DON’T self-promote; DO send out valuable content and…
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