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  • August’s Most Surprising News – MySpace Serves More Ads Than Yahoo!
    Yes, you read that correctly… since their income-driven site redesign in June, MySpace has begun surpassing Yahoo in number of ads delivered. According to eBrandz.com Search Marketing & Technology News reporting on the comScore announcement: “Yahoo Inc. lost its position in the U.S. marketplace for online display advertising to MySpace,…
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  • Case Study: Better Together – YSM Staff
    Yahoo! helps LendingTree test the benefits of combining paid and organic search Who: LendingTree, LLC, an online lending exchange that connects consumers with multiple lenders who compete for their business. Objective: Yahoo! and LendingTree wanted to quantify how using sponsored search ads and paid inclusion listings together increases traffic. Products Used: Sponsored Search and Search Submit Pro Results: During the […]
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  • Helping the Garden Grow – Published by Yahoo Seach Marketing
    POST FROM YAHOO SEARCH MARKETING How our Ad Profiling Program Can Help Your Keyword Performance Think of your Yahoo! Search Marketing account as a garden — without careful maintenance, it can grow wild. The wilder it grows, the more difficult it is to maintain. Our goal here at Yahoo! Search Marketing is to lend a hand in the garden, which is […]
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  • Where’d My Ad Go? – Yahoo Search Marketing
    Why your ads may disappear, and how to give them more time in the spotlight You’ve probably felt a certain thump of pride when you do a search on your product and see your ad pop up in the Sponsored Results. But at other times, you might have experienced a “where did it go?” moment. This occurs […]
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