Discount Equipment
Commercial-Grade Equipment Supplier
Revenue Growth:
+128% Annual Revenue Increase
Challenge
Discount Equipment faced key obstacles that were limiting their growth:
Inconsistent Revenue Growth
Despite a growing market, sales had stalled due to an ineffective digital marketing strategy.
Limited Lead Generation
The company struggled to capture and convert high-quality leads, reducing sales opportunities.
Poor Organic Search Visiblity
A large portion of their website was not indexed on Google, preventing potential customers from finding them.
Traffic & Analysis Gaps
Without a clear measurement framework, they lacked insight into marketing performance and ROI.
Inefficient Paid Search Performance
Ad campaigns were failing to deliver strong returns, leading to high customer acquisition costs.
To drive consistent, scalable growth, Discount Equipment needed a full-funnel digital marketing strategy that improved lead generation, search visibility, and campaign performance.
Solution
Leverage Way implemented its proprietary Blended Search Approach, integrating SEO, paid search, conversion tracking, and analytics to fuel revenue growth:
Digital Analysis & Strategic Roadmap
- Conducted a competitive analysis to uncover high-value opportunities and growth gaps.
- Developed a strategic plan focused on both short-term revenue impact and long-term sustainability.
Enhanced Paid Search Targeting
- Refined ad campaigns to prioritize high-intent buyers, improving lead quality.
- Reallocated budget to high-performing channels, increasing efficiency and lowering cost per acquisition.
SEO & Website Optimization
- Implemented technical SEO fixes to ensure full site indexation, unlocking organic traffic growth.
- Expanded high-value content to improve rankings and engagement.
Advanced Analytics & CRM Integration
- Integrated tracking and attribution systems to measure marketing effectiveness.
- Improved lead nurturing strategies to maximize conversions and customer retention.
Results
The impact of our strategy was transformational:
+128% Annual Revenue Growth
More than doubled yearly revenue.
+97% Increase in Gross Margins
Improved sales efficiency and cost control.
+357% Increase in Quote Requests
A surge in high-quality leads strengthened the sales pipeline.
+428% ROAS Improvement
Ad optimizations significantly increased return on ad spend.
+2,389% Increase in Top-100 Organic Rankings
Search engine visibility skyrocketed.
+163% Organic Search Traffic Growth
SEO optimizations drove more high-intent website visitors.