Hansen Pole Buildings
Custom Barn Poles and Steel Structures Provider
Revenue Growth:
From $2 Million to $10 Million Annually
Challenge
Hansen Pole Buildings, a provider of custom pole barns and steel structures, faced significant challenges limiting growth:
Inconsistent Revenue Growth
Previous marketing efforts had not delivered sustainable results, leading to volatility in revenue and challenges in maintaining a healthy Return on Ad Spend (ROAS).
Expansion Goals
With ambitions to grow from three to five clinics, Belle Medical needed a robust strategy to generate high-quality leads and improve brand awareness.
Low Organic Visibility
The clinic’s website lacked strong search engine rankings, which limited their ability to reach new patients and secure consultations.
Solution
Leverage Way implemented a Blended Search Strategy combining SEO, PPC, and continuous optimization:
SEO & Content Strategy
- Identified high-intent non-branded keywords through gap analysis.
- Refreshed geotargeted content to recover lost rankings.
- Enhanced technical SEO, including better indexation and structured data.
- Developed new content pages (Pole Barn Prices, Pole Barn Homes) for higher engagement.
Paid Media Optimization
- Reallocated budgets to top-performing keywords, reducing inefficient spend.
- Disabled low-quality Google Search Network partners.
- Improved Bing Ads by eliminating underperforming placements and focusing on high-conversion ads.
- Expanded into new keyword areas like Tiny Homes and Prefab, driving conversions.
Results
Leverage Way’s approach delivered strong results:
150% increase in Google Ads conversions
255 in Jan 2025 vs. 100 in Jan 2024
96% increase in Bing Ads conversions
220 in Jan 2025 vs. 112 in Jan 2024
10.5% month-over-month increase in impressions
20.8% increase in clicks.