Mobile Advertising

Mobile advertising is certainly an up and coming segment of the online marketing world. It is predicted that 100 million users will access the mobile web in 2010 according to Nielsen.  Users of Apple’s iPhone and the Android top the list for types of phone used in the US.
There are currently four different types of mobile marketing that advertisers are using to connect their brands with consumers:
Mobile Web
Mobile web is perhaps the most common form of mobile advertising.  Advertising in this format mainly shows up after a user enters a search query, but the content is optimized and created for a  mobile web browser.
Messaging
Mobile messaging is somewhat similar to email marketing, but the message arrives to your cell phone.  In some cases, you can even send your mobile message to a group of mobile users who have opted in to receive offers from your company or similar advertisers
Applications
Apple has a great mobile app store that users can download different applications from.  Companies can place ads either within the ad or even before or after the app begins.  This type of advertising is very compelling as you can easily target your audience by finding out the target demographic of the mobile application.
Mobile Video and TV
Many people are using their cellphones to download and view content from the internet.  Mobile video ads allow marketers to place video or even static images before or after the video begins.  YouTube mobile does a great job of making this type of application available.
No matter what type of business you are – people can be looking for you and your product through the mobile web.  Make sure you are setup to do business via iPhone, Android or the latest SmartPhone by having a well thought out mobile media plan at your disposal that takes advantage of the right type of mobile media as shown above.

Mobile advertising is certainly an up and coming segment of the online marketing world. It is predicted that 100 million users will access the mobile web in 2010 according to Nielsen.  Users of Apple’s iPhone and the Android top the list for types of phone used in the US.  There are currently four different types of mobile marketing that advertisers are using to connect their brands with consumers:

Mobile Web

Mobile web is perhaps the most common form of mobile advertising.  Advertising in this format mainly shows up after a user enters a search query, but the content is optimized and created for a  mobile web browser.

Messaging

Mobile messaging is somewhat similar to email marketing, but the message arrives to your cell phone.  In some cases, you can even send your mobile message to a group of mobile users who have opted in to receive offers from your company or similar advertisers.

Applications

Apple has a great mobile app store that users can download different applications from.  Companies can place ads either within the ad or even before or after the app begins.  This type of advertising is very compelling as you can easily target your audience by finding out the target demographic of the mobile application.

Mobile Video and TV

Many people are using their cellphones to download and view content from the internet.  Mobile video ads allow marketers to place video or even static images before or after the video begins.  YouTube mobile does a great job of making this type of application available.

No matter what type of business you are – chances are people are looking for your business and your product through the mobile web.  Make sure you are setup to do business via iPhone, Android or the latest SmartPhone by having a well thought out mobile media plan at your disposal that takes advantage of the right type of mobile media as shown above.