Past: Google, Yahoo and Bing Current: Google, Bing and Yahoo Future: Unknown
As you recall last year is when Bing launched and MSN was heading up a big push with their TV ads. In that time frame we did see Bing/MSN grow by about 22%, where Yahoo and Google saw little growth, and Google had about a 76% market share.
As of, August 16, 2010 Chitika posted the new stats that shows Bing has taken over the second place spot for search market share from Yahoo! Actually this remarkable defeat happened in January of 2010!
From this research Chitika posts that Google remains the top driver (of course) of search related traffic, followed by Bing, and then Yahoo.
As you may know Bing was launched in June 2009, a re-branding of Microsoft’s prior search engine, Live Search. This re-vamping was accompanied by a huge marketing effort by Microsoft to get the word out and compete with the big giant, Google. This again helped Bing grow 22% in late last year, however, still second to Yahoo.
The latest stats for July 2010 show Google way ahead now with 81.6% share, followed by Bing at 10.9% and then Yahoo at 6.5%. As last year, these numbers help to paint the picture to clients to expand to the Bing network. Most clients think that they should put all their money Google, which may be good a strategy for most but, they are not capitalizing on the 10.6% of users on Bing. Not to mention a less saturated marketing provides clients a much lower cost-per-click!
Keep these numbers in mind when talking expansion!
https://searchengineland.com/chitika-bing-passes-yahoo-in-search-market-share-48678